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Management

Mr. Dinesh Sharma

The foundation of Ultrafresh, goes back to 1987, when a young dynamic man Mr. Dinesh Sharma, with Zero Capital and dream in his eyes and entrepreneurial spirit decided to take the Franchise of Ion Exchange India Pvt Ltd and sell their products in Delhi region, after sustaining the business for 5 years. Mr. Sharma, had the knack of eyeing those businesses, which were in infancy and The Pioneering Brand in Electric Chimney –Ultrafresh was born.

Mr. Shiraz .H. Naqvi, the Executive Director of Ultrapure Technology and Appliances India Ltd. (UTAIL). He has build this company along with his friend Mr. Dinesh Sharma. UTAIL ventured into Electric Chimney Business in 1994 through the direct Sales model, a concept mastered by Mr. Naqvi. Electric Chimney in 1994, was unheared off in India, Mr. Naqvi felt the best way to educate the customer is through customer engagement, education, no-obligation free door step demonstration and Direct Sales was the pertinent answer, these credential that has helped Ultrafresh as a brand to build and sustain credibility in the Electric chimney market across India.

Mr. Naqvi with over a decade in this business, understands the category, consumer psyche and has launched products in this category which are unique:

  • Kitchen Environment Processor (now Tulsi O2 Fresh) –India’s first Electric Chimney with power of Air Sense Ionizer and Pest Repellant)
  • Spice -India’s First Colorful chimney, which many architects and Interior designers have recommended for its unique color


There are very few people in this industry, who have made mastered the art of Electric Chimneys from Manufacturing to Marketing. Mr. Naqvi can be hailed as Pioneer in this trade and now with Ultrafresh’s Modular Kitchen foray, Ultrafresh will define the market dynamics and with his expertise Ultrafresh will be a leading Brand in this Industry. Prior venturing into Electric Chimney Business, Mr. Naqvi started his career as a direct sales professional with Eureka Forbes Ltd and has many credits to his name at EFL: Living legend for five years, best performers award etc.
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